HELLO
I’m Zach and I love writing except for when I have to have to write about myself — but I suppose someone has to do it.
In short, I’m a creative copywriter with five years of agency experience looking for a job — and I think I’m pretty good at it.
In long, I began my advertising journey in 2018 by enrolling into the MDS Creative Advertising Course after realising my dreams of becoming a world class barber had been thwarted by my severe lack of talent. Fortunately, I had better luck at advertising school, as I was able to pick up three accolades in the time I spent there including a Crystal Award for Print at AdStars, runner-up at the Student ORCAs radio contest, and first place at the Google Student Axis. I really enjoyed my time there, and since graduating I’ve mentored a couple of student teams.
Right out of ad school, I started out doing work experience at Shine Limited (now Bastion Shine) and within a week, I was offered a job. A couple of months later, I was partnered with an intermediate art director. A few years after that, I had several winning pitches under my belt including Tip Top, Whittaker’s, Air New Zealand and Tower, earning my right to delete the word ‘junior’ from my email signature. In my time at Bastion Shine I’ve touched just about every account in the building: Genesis, Spark, Air New Zealand, Tip Top, Lightbox, Tower, Triton Hearing, Mac’s Beer and more, working on everything from TVCs to VR Art Galleries in both New Zealand and abroad (Australia). My greatest strength as a copywriter is probably my ability to write in any tone of voice. Yes I can do silly, but I can also do ‘quarterly internal shareholder’s engagement video for an insurance company’.
Over the past few years (when I wasn’t slaving away at driving brand value) I’ve also had some success in the stand-up comedy world. In 2022 I reached the finals of the New Zealand Comedy Raw Competition, in 2023 I performed in the Auckland International Comedy Festival, and this year I’ll be returning to perform in it again.
Through comedy I’ve also begun acting, securing roles in the upcoming Madam series as well as an episode of My Favourite Dead Person, and I think having this experience both behind and in-front of the camera has given me a keen insight into how to get the best performances from actors.
Feel free to reach out at +64211757599 or zachwritescopy@gmail.com. Additional work and references are available upon request.